In today’s dynamic business landscape, customers seek personalised attention during their engagements. They are increasingly vocal about their dissatisfaction with services, often sharing their experiences publicly. Consequently, businesses, including the insurance industry, must strive diligently to exceed customer expectations. A positive customer experience not only adds value to a business but also has the potential to

Data serves as the lifeblood of the insurance industry. Insurers gather diverse types of information from their clients, including contact details, financial records, medical data, and telematics information, social media posts, as well as data from insurers’ interaction with their clients. Insurers leverage the information retrieved to enhance risk management, claims processing, customer experience and